Paying for marketing that doesn’t work is wrong.
StoryJoy crafts messages your customers can’t ignore, making paid advertising worth the money.
With StoryJoy, your path to success includes:
A Clear Marketing Strategy
Designed To Connect
Converted To Sales
You should be confident in your marketing investment.
In order to do that, you need a marketing strategy that is clear, understandable and produces sales. The problem is you are spending money on campaigns before crafting a compelling message which should leave you feeling uneasy.
At StoryJoy we believe that marketing shouldn’t be a mysterious black hole you dump money into.
Like you, we were frustrated by marketing “experts” that charge a lot of money only to deliver “impressions” and not sales, which is why we brought the StoryJoy team together to craft compelling stories - the lifeblood of any successful marketing strategy.
We aren’t trying to replace your marketing team or paid advertising experts, but we are serious about crafting stories that help them succeed on your behalf.
The Benefits of a StoryJoy Sales Funnel
A Fresh Business Identity
We will help you discover and differentiate your business, products & services.
Clear Marketing Strategy
Your marketing plan will make sense & be easily maintained by your team.
Sales Automation Designed to Convert
Funnel automation takes the guesswork out of turning leads into sales.
Messaging Crafted to Connect
We will craft words that connect with your customers and cause them to engage with your marketing.
A Partner Committed to Your Success
Our collective of experts will support your team to ensure long-term sales growth.
Your 7-Step Sales Funnel Explained
Before you spend money on paid advertising, our creative marketing consultants will install these 7-steps to ensure you have the stability of clear messaging, a compelling digital presence and an in-house sales funnel that converts leads into customers.
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The first step to expand your business and customer base starts with articulating your vision to impact the lives of your customers. The most successful companies become profitable because they understand the “why” behind their products.
At project launch, we have clients spend time in contemplation about the identity & purpose of your business. We then bring your team together to discover their unique identities because when we do, we find a magical mix of purpose and shared inspiration that coalesces into a collective and shared vision for the business and its products.
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We conduct research & discovery to determine your target audience and document in detail the ideal customer profile. The more deeply you understand your target customer, the more likely you are to create products, offers and messaging that speaks directly to their needs.
We’ll seek to understand your ideal target customer, their values, motivations and fears. Your marketing will focus first on this core customer, expanding into complimentary customer segments as you grow.
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Now we’ll craft an offering that compels your target customer to make the purchase. Your offer will:
Solve the specific problem your audience has at a few different price points
Present a path to purchase that is attainable financially and allows your customer to sample or stair step into your larger ticket offerings
Be clear as day about what you want them to purchase
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Nice looking websites don't sell things. Words sell things. And if you haven't clarified your marketing message, your customers won't listen and engage.
Now in step 4, are we ready to craft the story that will engage your target audience to buy.
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When you partner with StoryJoy, you get a team with over 15 years experience in using video to engage audiences to take action.
Using compelling narratives, beautiful visual, and emotional impact, we create videos that connect with your audience through shared human experience.
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We will maximize the first 30 seconds that someone spends on your website by designing your homepage (or landing page) to tell a clear and compelling story in words and images.
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These first foundational steps have led us here to step 7.
You are playing the long game to stability and success, which means we’ll craft lead generating content, sales campaigns & a nurture strategy, all written and mapped for automation.
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Our marketing consultants will see the development of your new messaging and sales funnel through its public launch, ensuring your team has all the tools and knowledge needed for long term success.
“If you have an unclear marketing message, you are taking a giant risk with the long term success of your business. At best your business will plateau, at worst marketing budgets are wasted and sales decline. Your community needs your business to thrive, and we are ruthless in our commitment to help you get there.”
— Jessica McIntosh, CEO, StoryJoy
StoryJoy Packages
Includes:
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Together we will analyze your current brand message and marketing strategy to identify strengths & weaknesses.
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We will collaborate & outline exactly what changes you’ll need to make to ensure your marketing & sales strategy is resonating with your core audience and leading to purchases.
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We don’t help you develop the plan then walk away. Your StoryJoy Mentor will walk with you, as you make changes, ensuring you have the support and guidance necessary to see impact.
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StoryJoy Mentors aren’t just cheerleaders, we are experts in Marketing, Sales, Strategy & Story. You’ll have ongoing access to your primary mentor, and the flexibility to bring in any of our team of specialists as needs arise.
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We offer flexible engagemnts that can adjust to your needs.
Includes:
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This package includes a review & assessment of current marketing/ sales messaging and strategy with guidance on how to maximize the impact of your new Brand Story & website.
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We will bring your team together, in-person, for brainstorming and discovery to identify your business vision and understand your core target audience.
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We will dig deep to understand your ideal target audience, outline their story & develop personas to personalize your marketing message.
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We will develop a compelling offering including pricing offer ladder.
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You will receive a custom brand story messaging guide including a years worth of evergreen marketing & sales copy.
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We will use your new StoryBrand messaging to craft a new website experience that will compel your audience to take action.
Includes:
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Our team will produce professional & high quality videos that tells the story of your brand and the people you serve.
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We will attract leads by creating high value content that potential customers will request in exchange for their contact info.
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We will craft sales campaigns to engage & convert new leads.
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We will set up and automate you sales process in the marketing platform of your choice.
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We will supply a package of social media assets that match your new brand messaging to integrate with your organic posting.
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StoryJoy marketing consultants will craft & manage social media campaigns designed to convert.
Storytelling Add Ons
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Great storytelling comes in many forms, and one of the most immersive is video.
Compelling visuals, emotive music and sound design, and people-centric narratives combine to move your customers in unique and powerful ways. We can help you determine if your brand would be served well by video storytelling and ensure that a video storytelling package aligns perfectly with the other elements of your StoryJoy sales funnel. -
A modern logo and brand style helps your business stand out in a competitive marketplace, build brand recognition, and create a strong brand identity.
Let StoryJoy creatives design a new logo and visual brand guide to ensure your marketing collateral is on point and ready to engage customers.
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Storytelling does more than sell. A well told story will compel donors, foundations, and grant committees to give financially to support your cause.
The StoryJoy team works with non-profits large and small to build organizational identity, craft impact stories, and automate donor engagement funnels.
Learn More about our work to scale the impact of nonprofits
What does it look like to work with StoryJoy?
PHASE I
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We offer a fun, interactive & intensive discovery process where we gather together to collaborate for the purpose of deep engagement and connection to prospective customers & donors.
PHASE II
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During this phase, the StoryJoy team processes all of the insights & data that come out of the discovery session. We enter into further contemplation and tuck ourselves away from the world to focus wholly on writing your brand’s story.
PHASE III
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All of this collaboration and storytelling has led us here. It’s time to put your new brand story into action.
Each client is presented with a sales funnel & custom deliverables package tailored to their needs.
Common Deliverables include:
Website Build/Refresh
Brand Story Videos
Pitch Deck & Case For Support Documents
Social Media Package
Sales Campaigns
Sales Scripts
Funnel Automation
Our clients are telling a compelling story that converts into leads & sales.
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“Seeing what StoryJoy created from our feedback and discovery sessions was magical!
We needed a road map of a story to tell and messaging that could become consistent with all staff for better conveying our vision. Thank you for taking us on this journey and creating an amazing website and story brand for our school to build momentum!”
Jason, Liberty Launch Academy
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"Working with StoryJoy has quite literally been a joy!
The team has been professional, fun, and insightful while they designed a marketing strategy for my business. Knowing that they have the experience to build something beautiful and meaningful gave me peace of mind throughout the process.”
Anna, Numbers Supply Co.
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"There has been a significant increase in leads coming through my website.
When I met Jessica and the team at Story Joy I knew they were the right fit for my business and my clients. There has been a significant increase in leads coming through my website and I know this investment will yield an exponential return.”
Merritt, Restorage Closet Works
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"We collaborate with StoryJoy whenever we need a fresh perspective.
This team has helped us plan & install processes to establish product-market fit, gain early adopter clients, and ensure our messaging is on point and on mission. We collaborate with StoryJoy whenever we need a fresh perspective, and have not been disappointed!”
Brandon, Vequity.ai
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"They have differentiated us in the marketplace.
StoryJoy recognized our need for clear and compelling messaging on our website and in our sales scripts. Their unique way of getting to the heart of the problem our company solves and ability to convey that message to our customers has differentiated us in the marketplace.”
Aaron, Envision Strategies
What makes the StoryJoy process unique?
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With every StoryJoy engagement, we bring your team together to discover and articulate the vision at the heart of your business, products and services and explore how you impact your customers lives.
During discovery we will create, contemplate, & collaborate for the purpose of deep engagement and connection to your prospective customers.
Our clients regularly say how impactful this time is, helping them develop a cohesive team, business & marketing strategy.
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At StoryJoy we believe that there is no innovation without contemplation.
Contemplation is the practice of being fully present—in heart, mind, and body—to what is. Contemplation allows us to slow down for long enough to creatively respond and work toward what could be.
With every project, we engage in contemplative listening exercises where we invite Love to collaborate on the vision for your organization.
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Every brand story we tell comes with an assortment of messaging materials to help each department inside your organization integrate your new messaging into their operations.
Most packages come with over 30 pages of evergreen marketing copy, landing pages, elevator pitch, social media assets, talking points for sales conversations, and a professionally designed Brand Story Book delivered digitally and in print.
Your custom Story Book serves not just as a driver for marketing & sales efforts, but also will prove invaluable when speaking with investors and looking to recruit quality talent onto your team.
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Businesses that commit to integrating their Brand Story across the organization (from Marketing to HR & Sales to Customer Success) see the greatest return on their investment.
Our creative marketing consultants are serious about helping you see that return, so we stay engaged and available to our clients, providing creative direction and messaging integration across all parts of your organization.
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Paying for marketing that doesn’t work is wrong.
We see it all the time, our clients are paying Meta & Google gobs of money to get impressions but not sales. Social media experts may understand the algorithm, but they don’t understand your customer.
This is why we brought the StoryJoy team together - to craft compelling stories - the lifeblood of any successful marketing strategy. We aren’t trying to replace your marketing team or paid advertising experts, but we are serious about crafting stories that help them succeed on your behalf.
A little on the fence?
You think your marketing strategy is probably ok, but why take the gamble and risk being wrong.
Let us provide you with a FREE 2-hr Strategy Session to ensure you’re compelling people to engage & buy.
This is not a session where we “sell” you on our services. This is 2 hours to collaborate with a marketing expert to identify ways to increase your sales.