Not having enough money to grow your mission is wrong.
At StoryJoy, we craft messages that donors can’t ignore, ensuring your cause inspires people to give.
With StoryJoy, your path to success includes:
A Clear Digital Marketing Strategy
Designed To Engage
Converted To Giving
We will implement the 7-steps required to build a strong engagement funnel and ensure you reach the right donors with a clear and compelling message that will compel them to give.
You should be confident in your ability to connect with donors.
In order to do that, you need a digital engagement strategy that is clear, understandable and increases giving. The problem is you are building donor relationships before crafting a compelling message which should leave you feeling uneasy.
At StoryJoy we believe that donor engagement shouldn’t be a mysterious black hole you dump money into.
Like you, we were frustrated by marketing “experts” that charge a lot of money only to deliver “impressions” and not donors, which is why we brought the StoryJoy team together to craft compelling stories - the lifeblood of any successful digital engagement & marketing strategy. We aren’t trying to replace your marketing team or paid advertising experts, but we are serious about crafting stories that help them succeed on your behalf.
The Benefits of a StoryJoy Sales Funnel
Fresh Business Identity
We will help you discover and differentiate your business, products & services.
Clear Marketing Strategy
Your marketing plan will make sense & be easily maintained by your team.
Sales Automation Designed to Convert
Funnel automation takes the guesswork out of turning leads into sales.
Messaging Crafted to Connect
We will craft words that connect with your customers and cause them to engage with your marketing.
A Partner Committed to Your Success
Our collective of experts will support your team to ensure long-term sales growth.
Your 7-Step Engagement Funnel Explained
Before you spend money on fundraising, we’ll install these 7-steps to ensure you have the stability of clear messaging, a compelling digital presence and an in-house engagement funnel that converts contacts into givers.
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The first step of any plan to expand your nonprofit & your donor base starts with articulating your vision and desire to impact the lives of the community you serve. The most successful nonprofits are able to expand their reach because they understand the “why” behind their efforts.
At project launch, we ask our clients to spend time in contemplation asking what Love wants you to know about the identity & purpose of your organization. We then bring your team together and discover the unique identities that have been brought to the table. Because when we do, we’ll find a magical mix of purpose and shared inspiration that coalesces into a collective and shared vision for the organization and the people it serves.
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We’ll conduct research & discovery to determine your target audience and document in detail the ideal donor profile. The more deeply you understand your target donor, the more likely you are to create an appeal that speaks directly to the heart of their experiences and expectations.
We’ll seek to understand your ideal donor segment, their values, motivations and fears. Your marketing will focus first on this core donor, expanding into complimentary donor segments as you grow.
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Once you pinpoint the ideal audience, you’ll need to craft an appeal that compels them to engage and give. Your appeal will:
Solve the specific problem your audience sees in the world
Present a path to giving that allows for relationship, development of trust and community involvement
Be clear as day about what & why you want them to give
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Nice looking websites don't sell things. Words sell things. And if you haven't clarified your donor message, people won't listen and engage.
Now in step 4, are we ready to tell the story that will engage your target audience to give. And the key lies in our ability to use words to articulate the problem you solve to help generous people & suffering people both win the day.
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When you partner with StoryJoy, you get a team with over 15 years experience in using video to engage people to take action.
Using compelling narratives, beautiful visual, and emotional impact, we create videos that connect with your donor audience through shared human experience.
So, whether you are feeding the hungry, curing disease, or making our planet a healthier place to. live, partner with us to scale your impact through video storytelling. LEARN MORE.
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Our goal is to maximize the first 30 seconds that someone spends on your website by designing your homepage (or landing page) to tell a clear and compelling story in words and images that will elicit trust in your organization.
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These first foundational steps have led us here to step 6. You are playing the long game to stability and success, which means we’ll craft lead generating content, email engagement campaigns & a nurture strategy, all written and mapped for automation.
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We will see the development of your new messaging and donor engagement funnel through its public launch, ensuring your team has all the tools and knowledge needed for long term success.
“If you have an unclear donor message, you are taking a giant risk with the long term success of your organization. At best your nonprofit will plateau, at worst fundraising budgets are wasted and giving declines. Your community needs your nonprofit to thrive, and we are ruthless in our commitment to help you get there.”
— Jessica McIntosh, CEO, StoryJoy
StoryJoy Packages
Starting as low as $500/mo:
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Together we will analyze your current brand message, marketing & sales skills & strategy
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We will identify and document your organizations strengths, weaknesses, threats & opportunities, as relates to your marketing & sales strategy.
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We will collaborate & outline exactly what changes you’ll need to make to ensure your marketing & sales message & strategy is resonating with your core audience and leading to purchases.
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We don’t help you develop the plan then walk away. Your StoryJoy Mentor will walk with you, as you make marketing & messaging changes, to ensure you have the support and guidance needed to make the impact you desire.
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StoryJoy Mentors aren’t just cheerleaders, we are experts in Marketing, Sales, Strategy & Story. You’ll have ongoing access to your primary mentor, and the flexibility to bring in any of our team of specialists when needs arise.
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We offer flexibility & adjust to your needs.
If you simply need mentoring for a short campaign season, pick a 4 month package. Looking to revamp and expand your long-term marketing plan, save money with a 12 month engagement that will up-level your skills and ability to execute on the plan!
Custom Pricing, Includes:
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This package includes a review & assessment of current marketing/ sales messaging and strategy with guidance on how to maximize the impact of your new Brand Story.
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See “Sales Funnel Explained” above for a description of steps 1 to 4.
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We will bring your team together, in-person, for 2-days of brainstorming and discovery to identify your business vision and understand your core target audience.
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We will dig deep to understand your ideal target audience, outline their story & develop personas to personalize future communication.
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We will develop a compelling offering including pricing offer ladder.
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You will receive a full brand story book including 20+ pages of marketing & sales copy for future use.
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You will receive guidance on how to implement and use your brand story throughout your organization.
Custom Pricing, Includes:
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This package includes everything in the Brand Story package.
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See “Sales Funnel Explained” above for a description of steps 1 to 7.
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Our team will produce a 2-5 minute video that tells the story of your brand and the people you serve.
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You will receive wireframe designs for fresh website messaging.
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We will develop high value content that potential customers will request in exchange for their contact info.
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We will develop email sales campaigns (typically 5-6 email sequence) to engage & convert new leads.
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Sales funnel mapping will make it easy to install this sales funnel in the email marketing platform of choice.
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We will supply a package of social media assets that match your new brand story to integrate with your organic posting.
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The StoryJoy team will provide creative direction to launch of your new brand story and sales funnel.
Storytelling Add Ons
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Great storytelling comes in many forms, and one of the most immersive is video.
Compelling visuals, emotive music and sound design, and people-centric narratives combine to move your customers in unique and powerful ways. We can help you determine if your brand would be served well by video storytelling and ensure that a video storytelling package aligns perfectly with the other elements of your StoryJoy sales funnel. -
A modern logo and brand style helps your business stand out in a competitive marketplace, build brand recognition, and create a strong brand identity.
Let StoryJoy creatives design a new logo and visual brand guide to ensure your marketing collateral is on point and ready to engage customers.
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Start-ups & businesses with small marketing teams will benefit from our monthly strategy and content development maintenance plan.
Let us know if you would like access to our services on an ongoing basis, to ensure your message stays on point, consistently converting prospects into customers.
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Storytelling does more than sell. A well told story will compel donors, foundations, and grant committees to give financially to support your cause.
The StoryJoy team works with non-profits large and small to build organizational identity, craft impact stories, and automate donor engagement funnels.
Our clients have taken the bold step to ensure the story of their company and its products converts into sales.
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“Seeing what StoryJoy created from our feedback and discovery sessions was magical!
We needed a road map of a story to tell and messaging that could become consistent with all staff for better conveying our vision. Thank you for taking us on this journey and creating an amazing website and story brand for our school to build momentum!”
Jason, Liberty Launch Academy
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"Working with StoryJoy has quite literally been a joy!
The team has been professional, fun, and insightful while they designed a marketing strategy for my business. Knowing that they have the experience to build something beautiful and meaningful gave me peace of mind throughout the process.”
Anna, Numbers Supply Co.
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"There has been a significant increase in leads coming through my website.
When I met Jessica and the team at Story Joy I knew they were the right fit for my business and my clients. There has been a significant increase in leads coming through my website and I know this investment will yield an exponential return.”
Merritt, Restorage Closet Works
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"We collaborate with StoryJoy whenever we need a fresh perspective.
This team has helped us plan & install processes to establish product-market fit, gain early adopter clients, and ensure our messaging is on point and on mission. We collaborate with StoryJoy whenever we need a fresh perspective, and have not been disappointed!”
Brandon, Vequity.ai
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"They have differentiated us in the marketplace.
StoryJoy recognized our need for clear and compelling messaging on our website and in our sales scripts. Their unique way of getting to the heart of the problem our company solves and ability to convey that message to our customers has differentiated us in the marketplace.”
Aaron, Envision Strategies
What makes the StoryJoy process unique?
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With every StoryJoy engagement, we bring your team together to discover and articulate the vision at the heart of your business, products and services and explore how you impact your customers lives.
This is an intensive 2 to 3 day discovery process where we create, contemplate, collaborate for the purpose of deep engagement and connection to your prospective customers. Our clients regularly say how impactful this time is, helping them develop a cohesive team, business & marketing strategy.
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At StoryJoy we believe that there is no innovation without contemplation.
Contemplation is the practice of being fully present—in heart, mind, and body—to what is. Contemplation allows us to slow down for long enough to creatively respond and work toward what could be.
With every project, we engage in contemplative listening exercises where we invite Love to collaborate on the vision for your organization.
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Every brand story we tell comes with an assortment of messaging materials to help each department inside your organization integrate your new messaging into their operations.
Most packages come with over 30 pages of evergreen marketing copy, website wireframes, elevator pitch, social media assets, talking points for sales campaigns & conversations, and a professionally designed Brand Story Book delivered digitally and in print.
Your custom Story Book serves not just as a driver for marketing & sales efforts, but also will prove invaluable when speaking with investors and looking to recruit quality talent onto your team.
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Businesses that commit to integrating their Brand Story across the organization (from Marketing to HR & Sales to Customer Success) see the greatest return on their investment.
We are serious about helping you see that return, so we stay engaged and available to our clients, providing creative direction and messaging integration across all parts of your organization.
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Paying for marketing that doesn’t work is wrong.
We see it all the time, our clients are paying Meta & Google experts gobs of money to get impressions but not sales. These experts may understand the algorithm, but they don’t understand your customer.
This is why we brought the StoryJoy team together - to craft compelling stories - the lifeblood of any successful marketing strategy. We aren’t trying to replace your marketing team or paid advertising experts, but we are serious about crafting stories that help them succeed on your behalf.
A little on the fence?
You think your messaging is probably ok, but why take the gamble and risk being wrong.
Let us provide you with a FREE 2-hr Strategy Session to ensure you’re compelling people to engage & buy. This is not a session where we “sell” you on our services. This is 2 hours for you to collaborate with a marketing expert to identify areas of weakness that are impacting your success & develop an actionable plan to fix the issues utilizing the resources you already have.