Not having enough money to grow your mission is wrong.
At StoryJoy, we craft messages donors can’t ignore.
STORYTELLING
DESIGNED TO ENGAGE
COMPELLING PEOPLE TO TAKE ACTION
You should be confident in your ability to raise money.
In order to do that, you need a donor message that is clear, understandable and increases giving. The problem is you are trying to connect with donors before crafting a compelling message tied to an engagement funnel which should leave you feeling uneasy.
The Benefits of a StoryJoy Engagement Funnel
Fresh Vision for the Cause
We’ll help differentiate your cause in the hearts & minds of donors
Automation Designed to Convert
Funnel automation ensures you don’t lose touch with future donors.
Messaging Crafted to Connect
We’ll craft words & videos that compel donors to engage with your mission.
A Partner Committed to Your Success
Our collective of experts will support your team to ensure long-term impact & growth.
Your 7-Step Donor Engagement Funnel Explained
Before you spend money on fundraising, we’ll install these 7-steps to ensure you have the stability of a clear message, a compelling digital presence and an in-house engagement funnel that converts people from passive followers to active givers.
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The first step of any plan to grow your donor base starts with articulating your vision and desire to impact the lives of the community you serve. The most successful nonprofits are able to expand their reach because they understand the “why” behind their efforts.
At project launch, we ask our clients to spend time in contemplation asking what Love wants you to know about the identity & purpose of your organization. We then bring your team together and discover the unique identities that have been brought to the table. Because when we bring teams together, we find a magical mix of purpose and shared inspiration that coalesces into a collective and shared vision for the organization and the people it serves.
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We’ll conduct research & discovery to determine your target audience and document in detail the ideal donor profile. The more deeply you understand your target donor, the more likely you are to create an appeal that speaks directly to the heart of their experiences and expectations.
We’ll seek to understand your ideal donor segment, their values, motivations and fears. Your marketing will focus first on this core donor, expanding into complimentary donor segments as you grow.
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Once we pinpoint the ideal donor audience, we’ll craft an appeal that compels them to engage and give. Your appeal will:
Solve the problems your audience sees in the world, but could never tackle alone
Present a path to giving that allows for deeper connection, legacy building, and a release of the psychological burden of wealth
Be clear as day about what & why you want them to give
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Nice looking websites & social posts don't raise money. A compelling story told consistently across channels raises money. And if you haven't clarified your donor message, people won't listen and engage.
Now in step 4, are we ready to tell the story that will compel donors to give. And the key lies in your ability to use words & visuals to articulate the problem you solve, allowing generous people & suffering people to both win the day.
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When you partner with StoryJoy, you get a team with over 15 years experience in using video to engage people to take action.
Using compelling narratives, beautiful visual, and emotional impact, we create videos that connect with your donor audience through shared human experience.
So, whether you are feeding the hungry, curing disease, or making our planet a healthier place to live, partner with us to scale impact through video storytelling.
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First impressions count and our goal is to maximize the first 30 seconds that someone spends on your website. We’ll design a homepage that tells a clear and compelling story in words and images to elicit emotional connection & trust in your organization.
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These first foundational steps have led us here to step 7.
You are playing the long game to stability and success, which means we’ll craft lead generating content, engagement campaigns, and a nurture strategy, all written and mapped for automation.
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We will see the development of your new messaging and donor engagement funnel through its public launch, ensuring your team has all the tools and knowledge needed for long term success.
“If you have an unclear donor message, you are taking a giant risk with the long term success of your mission. At best your nonprofit will plateau, at worst fundraising budgets are wasted and giving declines. Your community needs your nonprofit to thrive, and we are ruthless in our commitment to help you get there.”
— Jessica McIntosh, CEO, StoryJoy
What does it look like to work with StoryJoy?
PHASE I
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This is a fun, interactive & intensive 2-3 day discovery process where we create, contemplate, & collaborate for the purpose of deep connection to prospective donors.
We’ll ensure you have proper positioning and strategic alignment between in-person relationship building & digital engagement efforts.
This is an impactful time for everyone involved, helping you develop a cohesive fundraising team & clear donor engagement strategy.
PHASE II
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During this phase, the StoryJoy team processes all of the insights & data that come out of the discovery, enter into further contemplation, and tuck ourselves away from the world to focus on writing your story.
We deliver your Brand Story Book, the single most vital asset to ensure you achieve your mission. This book provides the foundation for all future communications & promotions.
It’s an evergreen messaging & marketing guide (digital & in print) that will provide your development team, marketers, copy writers and videographers (anyone who speaks on your behalf) with the story they need to tell.
PHASE III
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All of this collaboration and storytelling has led us here. It’s time to put your new donor story to work.
You’ll receive a custom deliverables package, tailored to your audience and the capacity of your team.
Common Deliverables include:
Brand Story Videos
Impact/Testimonial Videos
Case For Support/Pitch Deck Documents
Website Build/Updates
Social Media Package
Engagement Campaigns
Funnel Automation
TIMELINE: Most projects are an 8-10 week engagement
StoryJoy Packages
Includes:
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Together we will analyze your current donor message, marketing & fundraising skills & strategy
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We will identify and document your organizations strengths, weaknesses, threats & opportunities, as relates to your fundraising strategy.
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We will collaborate & outline the changes you’ll need to make to ensure your messaging & fundraising strategy is resonating with your core audience and leading to donations.
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We don’t help you develop the plan then walk away. Your StoryJoy Mentor will walk with you, as you make marketing & messaging changes, to ensure you have the support and guidance needed to make real impact.
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StoryJoy Mentors aren’t just cheerleaders, we are experts in marketing, storytelling, & fundraising. You’ll have ongoing access to your primary mentor, and the flexibility to bring in any of our team of specialists when needs arise.
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We offer flexibility & adjust to your needs.
If you simply need mentoring for a single fundraising campaign, pick a 4 month package. Looking to revamp and expand your long-term fundraising strategy, save money with a 12 month engagement that will up-level your skills and ability to execute on the plan!
Includes:
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This package includes a review & assessment of current donor messaging and strategy with guidance on how to maximize the impact of your new Brand Story.
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See “Donor Engagement Funnel Explained” above for a description of steps 1 to 4.
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We will bring your team together, in-person, for 2-days of brainstorming and discovery to identify your vision and deeply understand your ideal donor audience.
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We will dig deep to understand your ideal target donor, outline their story & develop personas to personalize future communication.
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We’ll craft an appeal that compels your ideal donor to engage and give.
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You will receive a full brand story book including 20+ pages of messaging, talking points & marketing copy for future use.
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You will receive guidance on how to implement and use your new brand story throughout your organization.
Includes:
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Includes everything in the Brand Story package.
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See “Donor Funnel Explained” above for a description of steps 1 to 7.
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Our team will produce a 2-5 minute video that tells the story of your nonprofit and the people you serve.
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You will receive wireframe designs for fresh website messaging.
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We will develop high value content that potential donors will request in exchange for their contact info.
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We will develop email donor campaigns (typically 5-6 email sequence) to engage with new donor leads.
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Donor funnel mapping will make it easy to install this engagement funnel in the email marketing or CRM platform of choice.
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We will supply a package of social media assets that match your new brand story to integrate with organic posting.
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The StoryJoy team will provide creative direction to launch of your new brand story and donor funnel.
Storytelling Add Ons
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Great storytelling comes in many forms, and one of the most immersive is video.
Compelling visuals, emotive music and sound design, and people-centric narratives combine to move your donors in unique and powerful ways. We’ll help you determine if your nonprofit would be served well by our subscription video services. -
A modern logo and brand style helps your nonprofit stand out in a crowded space, build brand recognition, and create a strong mission driven identity.
Let StoryJoy creatives design a new logo and visual brand guide to ensure all assets & communication is on point and ready to compel people to give.
Jason, Liberty Launch Academy
“Seeing what StoryJoy created from our feedback and discovery sessions was magical!
We needed a road map of a story to tell and messaging that could become consistent with all staff for better conveying our vision. Thank you for taking us on this journey and creating an amazing website and story brand for our school to build momentum!”
What makes the StoryJoy process unique?
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With every StoryJoy engagement, we bring your team together to discover and articulate the vision at the heart of your nonprofit and explore how you impact the lives of clients, donors and community stakeholders.
This is an intensive 2 to 3 day discovery process where we create, contemplate, collaborate for the purpose of deep engagement and connection to your prospective donors. Our clients regularly say how impactful this time is, helping them develop a cohesive team, donor & fundraising strategy.
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At StoryJoy we believe that there is no innovation without contemplation.
Contemplation is the practice of being fully present—in heart, mind, and body—to what is. Contemplation allows us to slow down for long enough to creatively respond and work toward what could be.
With every project, we engage in contemplative listening exercises where we invite Love to collaborate on the vision for your organization.
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Every brand story we tell comes with an assortment of messaging materials to help each department inside your organization integrate your new messaging into their operations.
Most packages come with over 30 pages of evergreen copy, website wireframes, elevator pitch, social media assets, talking points for donor campaigns & conversations, and a professionally designed Brand Story Book delivered digitally and in print.
Your custom Story Book serves not just as a driver for fundraising efforts, but also will prove invaluable when speaking with community stakeholders and looking to recruit quality talent onto your team.
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Nonprofits that commit to integrating their Brand Story across the organization (from Programs to HR & Development to Executive Leadership) see the greatest return on their investment.
We are serious about helping you see that return, so we stay engaged and available to our clients, providing creative direction and messaging integration across all parts of your organization.
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Paying for marketing that doesn’t work is wrong.
We see it all the time, our clients are paying Meta, Google & Fundraising consultants gobs of money to make connections that don’t result in giving. These experts understand the algorithm & gala event planning, but they don’t deeply understand your donor.
This is why we brought the StoryJoy team together - to craft compelling stories - the lifeblood of any successful fundraising strategy. We aren’t trying to replace your development team or paid consultants, but we are serious about crafting stories that help them succeed on your behalf.
A little on the fence?
You think your messaging is probably ok, but why take the gamble and risk being wrong.
Let us provide you with a FREE 2-hr Strategy Session to ensure you’re compelling people to engage & give. This is not a session where we “sell” you on our services. This is 2 hours for you to collaborate with a storytelling expert to identify areas of weakness that are impacting your success & develop an actionable plan to fix the issues utilizing the resources you already have.