A Case Study:
Elevator Pitch
School shouldn’t be so boring.
We help kids fall in love with school by integrating academics into hands-on learning, developing life skills, & giving students the confidence to take on the world.
Brand Story Video
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3 years ago, Liberty Launch Academy (LLA) launched a new innovative school that is reimagining what it looks like to keep kids engaged in learning. Innovation often requires a lot of 1:1 conversation to build momentum & buy-in. LLA leadership recognized that to scale their mission and grow the school, they would need to expand communications by telling a more clear and compelling story through digital channels.
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Phase I of our work with Liberty Launch began with 3 interactive discovery sessions with the leadership team to draw out the heart of their mission and the process of their educational model.
Phase II: Data was collected, parents & students interviewed and the StoryJoy team went to work crafting the story of the school.
Phase III: The school wanted to take the lead in implementing their new brand story to take advantage of existing staff resources and save money. The StoryJoy team filled in the gaps including, website design, sales campaign copywriting, sales funnel automation, and sales talking points.
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The entire school team now tells a much more consistent and compelling story! Newly messaged Meta campaigns have been launched and enrollment numbers are being tracked with a goal to double enrollment over the next year.
Stay tuned for us to share their analytics & growth soon!
The Case Study.
Deliverables.
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![Hands holding a blue book titled 'Liberty Launch Academy Brand Story Book' with a cover photo of several people leaning against a wall.]()
Brand Story.
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![Video thumbnail of liberty launch academy video]()
Brand Story Video.
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![Laptop displaying a website for Liberty Launch Academy]()
Website.
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![Liberty Launch Academy Logo and Tagline]()
Elevator Pitch.
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![cards with elevator pitch statements]()
Pitch Cards.
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![sales guides and documents]()
Sales & Tour Guides.
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![Man cooking in kitchen with view of pantry]()
Social Media.
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![lead generation form]()
Lead Generating Guides.
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![email marketing campaign automation map]()
Campaign Automation.
The StoryJoy Experience.
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“Seeing what StoryJoy created from our feedback and discovery sessions was magical!
We needed a road map of a story to tell and messaging that could become consistent with all staff for better conveying our vision. Thank you for taking us on this journey and creating an amazing website and story brand for our school to build momentum!”
- Jason Miller, Upper School Director
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"I loved the discovery sessions! They were well organized and exciting.
We are all so busy and focused on the day to day and it was a welcomed chance to come together and reflect and also hear the stories of my coworkers & team. It brought me back to the "why" of our school.
StoryJoy has made our messaging more clear and I know it will be better for staff and student families.”
- Cammy Cirhan, Elementary Director
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"We really needed to get clear on our marketing verbiage and what we were really selling to families. This clarity came through our meetings with StoryJoy.
The discovery process forced our team to step away from our busy day to day and reflect on the bigger picture and vision of our school. It helped align us on some ideas and reignite others.
I loved seeing the end result. Seeing it come together so clearly sold me on it all over again.”
- Michelle Armstrong, Littles Director
“Make a bold move and let StoryJoy craft a message that will compel your customers to take action! Let’s grab a coffee and talk about what’s possible within your budget!”
